ABM Success Starts Here: Crafting Tailored Content Journeys for Key Accounts
Designing account-specific content journeys is one of the most powerful ways to make Account-Based Marketing (ABM) truly effective. Instead of
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Sales
ABM for Complex B2B Sales Cycles: Strategies That Work
Complex B2B sales cycles often involve multiple decision-makers, lengthy evaluation processes, and significant investments, making traditional marketing approaches less effective.
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The Importance of Sales and Marketing Alignment in ABM Success
The smooth coordination of the marketing and sales teams is essential to the success of Account-Based Marketing (ABM). In traditional
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Avoid These 4 Lead Generation Mistakes
Regardless of your sector, lead generation is one of the most effective methods for attracting new clients. It’s not always
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TechTarget Launches Prospect-Level Purchase Intent Data for Healthcare in Latest Release of its Priority Engine Platform
TechTarget, Inc, the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority
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Are Your Marketing and PR Strategies Hurting Your Brand, B2B Tech Companies?
Getting noticed as a B2B firm in today’s oversaturated content market is challenging, particularly if you’re a technology company looking
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Apollo.io is partnering with LeadSift to make intent data accessible for all
Apollo.io, the integrated B2B sales intelligence and engagement platform, is partnering with the leading intent data provider, LeadSift (a Foundry
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