B2B News Network

The B2B News Network combines B2B journalism and B2B content marketing in order to create a lead business that is news-driven. The company was formed via a partnership between Digital Journal Inc. and Digital Fieldwork Inc. We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs. Read More

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Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

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AppDirect consolidates its advisory business under the AppDirect brand

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

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Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally

Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

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Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing

LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,