The Mezzanine Group
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Oktopost Integrates with TikTok to Scale B2B Social Media Management
Oktopost, the leading social media management solution for B2B businesses, has announced an integration with TikTok as a fully supported
Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers
Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored
AppDirect and TBI Unite
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology
Accedian Launches Intent-Based Assurance to Drive Operational Efficiency
Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.
How to Assess Content Gaps in B2B Marketing?
Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of
Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM
Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,
