Voice of the Customer: Shaping the Future of ABM Solutions in B2B
In the fast-paced world of B2B marketing, the voice of the customer is becoming the most critical influence in shaping
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Account based marketing
From Insight to Impact: Why Personalization Drives ABM Performance
In today’s increasingly competitive B2B landscape, businesses are seeking smarter, more effective ways to engage with their target audiences. One
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What Enterprises in the ABM Industry Need from a Tech Partner in 2025
As Account-Based Marketing (ABM) continues to mature in 2025, enterprises are no longer just seeking vendors—they are looking for strategic
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Tofu raises $5M seed round to put B2B Marketing on Autopilot
Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in
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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers
A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.
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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,
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