The open beta of RollWorks Keyword Intent, a platform for account-based marketing from NextRoll, was released today. With the help
Business-to-business (B2B) marketing presents unique challenges, including long purchase cycles and the need for cross-functional linking. Various marketing strategies have
ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one.
When we think of building an HR Strategy what normally springs to mind is a large document which sits in