AccountBaseManagement
According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning
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WPP and BigCommerce, the leading open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, today announced a
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The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to
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Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer
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B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white
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After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful
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Account-based marketing platform RollWorks, a division of NextRoll, continues to lead the way in market innovation and momentum as a
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