Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
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Target marketing
Basis Technologies Automates TikTok Ads Performance Reporting
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration
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Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning
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ScaleWith Announces the Launch of BuyWith
ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,
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Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing
Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs
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WPP and BigCommerce collaborate to improve global e-commerce services
WPP and BigCommerce, the leading open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, today announced a
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Interest Media Earns 2023 Great Place to Work Certification
Interest Media, a leading data-driven, intent-based marketing company based in Kansas City, MO, has been officially certified by Great Place
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