6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The State of B2B Revenue in the Age of Intelligence report highlighting the impact AI has on B2B company revenue growth. The report’s findings demonstrate how AI provides tangible bottom-line benefits to B2B revenue teams, including:
- 123.6% less effort required to make $1M in revenue
- Deal sizes twice as large
- Deal velocity 91.3% faster
- Increased deal size and velocity for jumbo B2B deals ($150K+) by 1.9x and 230%, respectively.
“Ten years ago, our founders believed that AI had the potential to change how B2B companies go to market. This report not only reveals the remarkable results our customers achieve leveraging AI, but also provides real-world examples and case studies we can all learn from and take action on,”
Latane Contant, CMO at 6sense.
To understand the true impact of AI on revenue groups, 6sense analyzed the performance of 420 customers using AI, data, and machine learning in their go-to-market strategy. These customers range from early-stage startups to Fortune 100 companies with a model running on the 6sense Revenue AI™ platform for at least four consecutive quarters from July 2021. until December 2022.
“The research data in this report further confirm that AI is a necessity for B2B companies seeking to boost revenue growth,”
“Virtually every B2B organization has access to reams of data about their buyers, but it takes AI to unlock the intelligence hidden within that data. AI allows organizations to create better buying experiences and to unlock a level of revenue productivity that was previously almost unachievable.”
Kerry Cunningham, 6sense Head of Research.
In the past, revenue teams have gathered a large amount of available information about their prospects, but are drowning in data, facing poor pipeline quality, and continuing to miss revenue targets. Using AI, organizations can capture and understand the ever-evolving universe of purchase signals, allowing them to transform the vast amount of available information into actionable insights to save money. reveal accounts with the strongest buying tendencies.
Additionally, by using AI to improve revenue pool intelligence, companies can reduce waste in their go-to-market efforts to bypass the increasingly complex B2B buying process, where More and more contacts on the purchasing committee conduct anonymous searches online.