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  • How Focused ABM Strategies Lead to Sustainable Business Growth
  • ABM Success Metrics: How to Track and Measure Account-Based Marketing Performance
  • Why ABM Demands a New Approach to Measuring ROI ?
  • Voice of the Customer: Shaping the Future of ABM Solutions in B2B
  • From Insight to Impact: Why Personalization Drives ABM Performance
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AccountBasedMarketing

Blogs 

How Focused ABM Strategies Lead to Sustainable Business Growth


July 18, 2025 Admin Abm, Account-Based Marketing Strategy, AccountBasedMarketing, B2B Marketing, Marketing, News

In the evolving landscape of B2B marketing, account-based marketing (ABM) has emerged as more than just a strategy; it’s become

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Blogs 

ABM Success Metrics: How to Track and Measure Account-Based Marketing Performance


July 17, 2025 Admin Abm, AccountBasedMarketing, B2B, B2B Marketing, Conversion, Marketing, News, ROI

Account-Based Marketing (ABM) has gained significant traction among B2B organizations looking to focus their marketing resources on high-value accounts. Unlike

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Abm
Blogs 

Why ABM Demands a New Approach to Measuring ROI ?


July 16, 2025 Admin Abm, Account-Based Marketing Strategy, AccountBasedMarketing, B2B, Business to Business, Digital Marketing, Marketing, News, ROI

In today’s account-based marketing (ABM) landscape, marketing leaders are under constant pressure to prove the real business impact of their

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Articles 

How ABM Is Redefining B2B Marketing Success in the Digital Age


July 11, 2025 Admin Abm, AccountBasedMarketing, B2B, Business to Business, Digital Marketing, News, Traditional Marketing

As the B2B landscape continues to evolve, marketers are increasingly evaluating the effectiveness of Account-Based Marketing (ABM) compared to traditional

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A Journey Through Japan's Cultural Heart 2024
Trending News 

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions


August 9, 2023August 9, 2023 hitesh nikam 6sense, Abm, ABX, Account based marketing, Account-Based Sales, AccountBasedMarketing, B2B advertising, Demand Gen, Digital Marketing, HR teams, Meta, Target marketing, theabm

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

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theabm.info
Trending News 

RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates


July 4, 2023 hitesh nikam 6sense, Abm, Account based marketing, AccountBasedMarketing, B2B, B2B advertising, B2B buyers, b2b marketers, B2B Marketing, Marketing, Marketing Technology, RollWorks, theabm

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

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theabm.info
Featured News 

Three Rings Launches Growth Marketing Division with Expanded Demand Generation Services


June 9, 2023 hitesh nikam 6sense, Abm, Account based marketing, Account-Based Marketing Strategy, AccountBasedMarketing, customer experience, Demand Generation, Marketing, Marketing Technology, theabm

Integrated digital marketing and public relations (PR) agency Three Rings Inc. today announced the launch of a growth marketing division

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On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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