Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
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ABX
IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,
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5 steps to building a recession-proof ABM program
Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine
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6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced
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5 Ideas to Advance a Stalled Account-Based Initiative
Is your account-based strategy suffering? Might be time for a thorough inspection. With all eyes on performance right now, what
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The Truth About Identifying Buyers and Target Accounts at Home
It’s no secret that the marketing landscape has changed dramatically the past few years. From virtual conferences, zoom fatigue, and
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3 Things Your ABM Efforts Must Get Right
When we take a closer look at what many ABM programs look like the tactics they employ, the measures, etc.
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