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  • 6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
  • What it Really Means to be Data-Driven as B2B Social Media Manager
  • Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
  • ScaleWith Announces the Launch of BuyWith
  • 6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
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Trending News 

ON24 Announces Account-Based Personalization Capabilities Across ON24 Platform

May 11, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm
ON24 today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with buyers. With first-party data and audience insights captured during ON24 digital experiences, organizations can dynamically personalize webinars, content hubs, and landing pages with logos and banners, as well as content based on an individual’s title, company, industry, and interests. Now sales and marketing can target individual buyers at specific companies with personalized messages and digital experiences. “We’re delivering enhanced personalization driven by first-party data, informed by a prospect and customer behavior, and automated through AI,” said Steve Sims, vice president of product management at ON24. “Sales reps and marketers can now provide customized ON24 digital experiences for the individuals at the top accounts they’re trying to engage and win.” Read More  

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Trending News 

Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%

March 14, 2023 hitesh nikam

According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning

theabm.info
Trending News 

ScaleWith Announces the Launch of BuyWith

March 13, 2023 hitesh nikam

ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,

theabm.info
Trending News 

6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success

March 10, 2023 hitesh nikam

6sense, the leading platform revolutionizing how B2B companies create, manage, and convert pipelines into revenue, has announced five consecutive years

theabm.info
Trending News 

Signals Announces an Integration With Google Ads to Optimize Marketing Performance

March 8, 2023 hitesh nikam

The integration allows marketers to seamlessly connect their Google Ads accounts to Signals, allowing them to leverage the software’s advanced

theabm.info
Trending News 

Momentum Itsma’s Annual Abm Benchmarking Study Shows No Signs of Slow Down for Account-Based Marketing

March 3, 2023 hitesh nikam

Now in its sixth year, in partnership with the ABM Leadership Coalition, this qualitative and quantitative study builds on contributions

theabm.info
Trending News 

Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights to Drive Increased Revenue

March 1, 2023 hitesh nikam

Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced the launch of Folloze AI, a

theabm.info
Trending News 

Equativ announces Bridgepoint as new majority shareholder

February 28, 2023February 28, 2023 hitesh nikam

Equativ, the leading independent advertising platform, today confirmed Bridgepoint as its new lead investor. After record growth in 2022, Equativ

theabm.info
Trending News 

WPP and BigCommerce collaborate to improve global e-commerce services 

February 22, 2023 hitesh nikam

WPP and BigCommerce, the leading open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, today announced a

theabm.info
Trending News 

Clearbit Expands ‘Powered By’ Program With Free Data and Flexible Pricing

February 14, 2023 hitesh nikam

Clearbit, the leader in B2B market intelligence, today announced the expansion of its Powered By Clearbit program for teams building

  • ← Lytics Cited by Analyst firm for Customer Analytics Technologies and Account-based Marketing
  • 6sense Earns 2022 Top Rated Awards from TrustRadius →

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On-Demand Webinars

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ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

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Companies 

B2B News Network

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