Folloze and repliCMO to Offer Innovative B2B Revenue Solutions that Help Marketing Leaders Navigate New Digital-Selling Realities

Folloze today welcomes repliCMO as its newest alliance partner, with a focus on B2B enterprises in the Asia-Pacific region. The two companies will create new B2B revenue solutions that help enterprises in APAC compete and win in a new digital-first marketplace. The global pandemic accelerated digital transformation and changed the nature of B2B buying and selling forever. As a result, marketing teams are now owning more of the lead-to-revenue cycle. The Folloze platform makes it easy for marketers to plan and launch any revenue-generating program and tactic across a buyer journey that’s now 100% digital. The platform harnesses customer and intent data with personalized content experiences to power demand centers and landing pages, high-touch events, channel programs, ABM, cross-sell and upsell, and much more. repliCMO brings strategic marketing expertise, alliances, and smooth execution systems to enterprise clients, effectively extending the capabilities and reach of the chief marketing officer (CMO) function. Together, Folloze and repliCMO will leverage these respective strengths to help enterprise companies reimagine their GTM and better align with the digital-first expectations of today’s modern B2B buyer.
“We now operate in a world where the B2B buying journey is 100% digital. “repliCMO shares our vision of reimagining the buyer journey through the activation of customer data and the automated delivery of personalized experiences with high-value human engagement. Their strong enterprise B2B track record, and established footprint in the APAC region made the prospect of collaborating a clear win. Together, Folloze and repliCMO are the natural solution for clients seeking new ways to stand out in a crowded digital landscape.”

Etai Beck, CEO and Co-founder at Folloze

“Marketing has always been more than a service — in a world where there are multiple products in a single category, it’s marketing intellectual property (IP) that creates the brand and differentiates it in the minds of customers,” said Ruchika Rana Malhotra, Founder and CEO of repliCMO. “Particularly at a time of intense IPO and funding activity in APAC, brand is a significant driver of value. Together with Folloze, we can help enterprise CMOs smartly structure their account-based marketing strategies and deliver on them with focused, appealing, and relevant digital content, ultimately making the buyer journey easier.”

See More

A Journey Through Japan's Cultural Heart 2024

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

theabm.info

RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

theabm.info

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

theabm.info

Basis Technologies Automates TikTok Ads Performance Reporting

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration