Bombora Launches Insight Suite, Giving Publishers Full Picture of Website Visitors and B2B Purchase Intent
Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today.
Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of business websites. This Data Co-op measures more than 20 billion monthly content-consumption events. This data has long informed marketing and sales leaders about which businesses are researching the products or services that they and their competitors sell. Now Bombora is applying that same Company Surge® technology—learning which of more than 8,000 business topics suddenly interests the employees of millions of organizations—to help publishers gain a current and much deeper understanding of their audiences’ purchase intent.
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Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers
Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored
AppDirect and TBI Unite
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology
Accedian Launches Intent-Based Assurance to Drive Operational Efficiency
Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.
Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their
AppDirect consolidates its advisory business under the AppDirect brand
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect
Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally
Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,
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