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  • 6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
  • What it Really Means to be Data-Driven as B2B Social Media Manager
  • Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
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Featured News 

MarCom Award-winning campaign helps Influ2 close deals with Cisco, Sumo Logic and it introduces new Buying Group Engagement score

November 30, 2021August 25, 2022 hitesh nikam Abm, Account based marketing, B2B Marketing, theabm
Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Influ2’s PBA platform, helped drive engagement with enterprise-level accounts in a tough economic climate. Helping to drive better awareness of its product capabilities, to date deals have been closed with Cisco, Metova, and Sumo Logic from the campaign. Read More

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6sense Unveils Revolutionary AI-Powered Revenue Creation Technology

March 15, 2023 hitesh nikam

6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced

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Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing

March 9, 2023 hitesh nikam

Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs

Account-Based Marketing

Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report

December 12, 2022 hitesh nikam

The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global

B2B

Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

December 8, 2022 hitesh nikam

85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those

Intent Data

RollWorks Ushers in New Level of Intent Data Sophistication with Open Beta of Keyword Intent

December 2, 2022December 6, 2022 hitesh nikam

The open beta of RollWorks Keyword Intent, a platform for account-based marketing from NextRoll, was released today. With the help

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theabm

B2B Sales Cycle

June 21, 2022June 21, 2022 Admin

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

  • ← Bombora Launches Insight Suite, Giving Publishers Full Picture of Website Visitors and B2B Purchase Intent
  • MeritB2B Acquires True Influence, Creating Industry Leading Provider of Full Funnel B2B Data, ABM and Demand Generation Solutions →

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True Influence Summit To Feature Data Experts & Shark Tank’s Daymond John

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Medallia Announces Partnership with Arnold P. Gold Foundation as a Gold Corporate Council Member

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New Outreach, Microsoft Collaboration Aims To Increase Sales Productivity

March 8, 2020August 26, 2022 Admin

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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