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MarCom Award-winning campaign helps Influ2 close deals with Cisco, Sumo Logic and it introduces new Buying Group Engagement score

November 30, 2021August 25, 2022 hitesh nikam Abm, Account based marketing, B2B Marketing, theabm

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Influ2’s PBA platform, helped drive engagement with enterprise-level accounts in a tough economic climate. Helping to drive better awareness of its product capabilities, to date deals have been closed with Cisco, Metova, and Sumo Logic from the campaign. Read More

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

July 10, 2023 hitesh nikam

Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application

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RollWorks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, and Account Data Management in G2’s Summer Grid Report

June 16, 2023 hitesh nikam

The account-based platform RollWorks, a division of NextRoll, continues to gain momentum with B2B companies looking to effectively drive revenue

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B2B Sales Cycle

June 21, 2022June 21, 2022 Admin

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs