Premise Acquires Native to Strengthen Its Position in the Market Research Industry

November 24, 2021September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm, ZoomInfo

Premise, the platform that democratizes how actionable data is sourced and used, acquired Native, a pioneer in market research, on November 12th, 2021. Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need. “The market for a signal that cuts through the noise is significant,” said Drew Drake, VP, Strategic Investments at SAP, a Native investor. “Native has built a marketplace that does just this, by linking the enterprise with a fleet of locals, providing ground truth to enable higher confidence decisions. The merger with Premise represents the opportunity to put this shared vision into the hands of every business and organization that needs it.” Read More

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