By now, account-based marketing (ABM) is a proven revenue driver for B2B marketers but some companies realize more benefits than others. With enterprise ABM investments set to grow in the coming year as the economy rebounds, it’s more crucial than ever to implement the tools and strategies that set the stage for success.
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Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced the addition of account-based marketing (ABM) to its range