Hyper-Personalization vs. Privacy: Finding Balance in ABM Campaigns
Hyper-personalization has emerged as a defining force in Account-Based Marketing (ABM), enabling brands to craft deeply tailored messages, offers, and
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B2B advertising
Tofu raises $5M seed round to put B2B Marketing on Autopilot
Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in
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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers
A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.
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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,
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5 steps to building a recession-proof ABM program
Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine
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RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates
Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%
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