“MRP congratulates Heather on winning this prestigious industry award. “Her success in driving sales across a very complex B2B buyer journey is a testament to her vision, knowledge and creativity. We are proud that Heather has chosen MRP as her strategic ABM technology partner, and we look forward to continuing to deliver innovative, high-impact enterprise marketing strategies together.”
Mark Ogne, CMO of MRPThe full case study on Rath’s award-winning innovation and strategic use of MRP Prelytix can be found here: “Increasing Speed to Revenue with Insight-Driven ABM.” Rath will be a featured guest speaker at “Accelerating From Insight to Action to Outcome: The Keys to Activating Account Intelligence,” a boutique virtual event hosted by Demand Gen Report in partnership with MRP on Sept. 14, 2022. The executive roundtable event is by invite only.
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%
Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success
Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B
Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration
360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official