New Research Unveiled At Forrester’s B2B Summit North America Urges CMOs To Redefine Marketing’s Mandate

According to new research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes — including shifting macroeconomic factors and a changing workforce — all of which have important implications for their company’s growth strategy. According to Forrester’s Marketing Survey, 2022, B2B marketing decision-makers indicated “addressing changing buying behaviors” as their most important priority over the next 12 months. Amid this broader dynamic, B2B CMOs must redefine how marketing delivers value to its key stakeholders. Leading CMOs are leveraging technology and data to shape their corporate strategy, collect and activate customer insights, and create a sense of purpose for their brands. Read More

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Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers

Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored

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AppDirect and TBI Unite

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology

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Accedian Launches Intent-Based Assurance to Drive Operational Efficiency

Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.

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Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

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AppDirect consolidates its advisory business under the AppDirect brand

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

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Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally

Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

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Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing

LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed

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Walker Sands Acquires B2B Demand Generation Agency KoMarketing

Walker Sands, a full-service marketing company focused on driving the growth of B2B brands, has acquired KoMarketing, a Boston-based B2B

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Account-Based Advertising Software Market – Major Technology Giants in Buzz Again | Terminus software, Metadata.io, 6sense

The Global Account-Based Adware Market study describes how the technology industry is changing and how major and emerging players in