New Research Unveiled At Forrester’s B2B Summit North America Urges CMOs To Redefine Marketing’s Mandate

According to new research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes — including shifting macroeconomic factors and a changing workforce — all of which have important implications for their company’s growth strategy. According to Forrester’s Marketing Survey, 2022, B2B marketing decision-makers indicated “addressing changing buying behaviors” as their most important priority over the next 12 months. Amid this broader dynamic, B2B CMOs must redefine how marketing delivers value to its key stakeholders. Leading CMOs are leveraging technology and data to shape their corporate strategy, collect and activate customer insights, and create a sense of purpose for their brands. Read More

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RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

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Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

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Basis Technologies Automates TikTok Ads Performance Reporting

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360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform

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6sense announced its The State of B2B Revenue in the Age of Intelligence report

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The Vanella Group, Inc. Celebrates Two Decades of B2B Telemarketing and Demand Gen for the Tech Industry

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Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%

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ScaleWith Announces the Launch of BuyWith

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