Jabmo, a provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system now assigns each key account a numerical buying intent score from 0 to 100, based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria for dynamic results, surfacing data-driven insights that help B2B Marketing and Sales select the most valuable target accounts, prioritize those getting ready to buy, and win more deals faster.
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