Clearbit, the leader in B2B market intelligence, today announced the expansion of its Powered By Clearbit program for teams building data-driven products. The program now allows product teams to easily provision new customer API keys and leverage Clearbit’s new on-demand intelligence to offer free data credits to their end customers.
Clearbit powers data enrichment and intelligence for over 100 of the world’s top sales and marketing applications, including HubSpot, G2 Buyer Intent, Drift, Clari, and Mutiny. By integrating Clearbit’s API, these high-growth companies inform and personalize their products with real-time data to create unique customer experiences.
“From AI-driven chatbots to business intelligence applications, B2B solutions thrive on data,”
“Innovative teams are leveraging real-time intelligence to add context and personalization to their user experiences, and Clearbit is a clear leader in providing this capability.”
Scott Brinker of chiefmartec.com.
The addition of automated customer key management and on-demand intelligence today expands the Powered By Clearbit program to eliminate the cost and risk of unpredictable data usage as teams create and develop data-driven solutions.
“In order to build and scale data-driven products efficiently, teams need a data partner they can grow with,”
“Our expanded Powered By Clearbit program gives them complete and compliant data, fast APIs, and now a cost-effective model that puts them in control of their data usage — even across a very large base of customers.”
Robin Spencer, Clearbit’s COO.
Powered By Clearbit allows product teams to easily leverage real-time intelligence in a wide variety of use cases and customer experiences, for example:
- Clearbit’s real-time IP intelligence identifies any company visiting a website or app and delivers 100+ attributes about that company. This can be used to personalize the in-app experience of conversational intelligence, scheduling, tailored site content, and more.
- Clearbit’s database of over 50M companies can also be accessed via API to build data-powered applications and features in business intelligence, sales and marketing automation, and AI-driven communication.
With today’s new key offering, on-demand smart features, and free data credits, teams now have more flexible options for customer data allocation and cost management.
For example, Koala uses Clearbit’s IP intelligence to reveal visitor and intent signals to their users’ websites. With typical vendors, Koala should pay upfront for all the data needed to support product development and expected customer growth. With Clearbit, Koala gets free data credits for every Koala customer. Koala can even automatically generate new Clearbit API keys for its end customers, giving people free and paid data subscription options.
“Clearbit brings the magic — Clearbit Reveal allows us to give every prospective customer an incredible ‘ah-ha’ moment, which sets our user experience apart from competitors,”
“By offering generous data credits to our shared customers and seamless API integration, we are able to help our customers get up and running quickly with Koala. Then, Clearbit’s On-Demand pricing model scales with our customers as they grow.”
Koala CEO Tido Carriero.
Clearbit’s Powered By program also extends to B2B applications beyond sales and marketing. For example, companies like Maxio are leveraging Clearbit’s real-time intelligence in their SaaS financial solutions, and a growing number of AI-based applications are using Clearbit’s data for training and control. tune their AI and machine learning models. As demand for data-driven products grows, today’s enhancements to the Powered By Clearbit program will allow teams to easily build and scale solutions, regardless of industry.