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  • 6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
  • What it Really Means to be Data-Driven as B2B Social Media Manager
  • Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
  • ScaleWith Announces the Launch of BuyWith
  • 6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
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Trending News 

Magnolia Communications Brings Account-Based Marketing (ABM) to SMEs

September 15, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm
Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced the addition of account-based marketing (ABM) to its range of digital marketing services. ABM offers clients a new approach to generating qualified leads that increase the volume and velocity of sales. Magnolia Communications has designed its ABM program to help redefine the sales and marketing relationship within its clients’ organizations. A tailor-made playbook and 360-degree strategy enable the team at Magnolia to maximize customer interactions and touchpoints. By employing a phased approach, the company can ensure every ABM strategy put into action is methodical and strategic by identifying integral elements such as key stakeholders, valuable accounts, customer personas, personalization and more, helping clients get to market faster. “Making ABM accessible to SMEs that thought it was out of their reach was a key goal of our offering. Many clients have asked us if ABM is a practical, viable demand generation for smaller SMEs, and the answer is absolutely 100%,” said Phoebe Yong, President & Founder, Magnolia Communications. “Our recent partnership with Terminus and ON24 gives clients who want to use a tailor-made approach to ABM and align sales and marketing reach their target accounts in a practical and feasible manner.” Magnolia Communications recently celebrated its 18th anniversary. Since opening its door as a PR consulting company in 2004, Magnolia has expanded its services and team into a full-service demand generation agency offering an array of services to deliver a 360-degree approach. The addition of account-based marketing services to the company’s offerings confirms its commitment to delivering results for clients, embracing new trends and challenging the status quo.    

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Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%

March 14, 2023 hitesh nikam

According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning

theabm.info

ScaleWith Announces the Launch of BuyWith

March 13, 2023 hitesh nikam

ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,

theabm.info

6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success

March 10, 2023 hitesh nikam

6sense, the leading platform revolutionizing how B2B companies create, manage, and convert pipelines into revenue, has announced five consecutive years

theabm.info

Signals Announces an Integration With Google Ads to Optimize Marketing Performance

March 8, 2023 hitesh nikam

The integration allows marketers to seamlessly connect their Google Ads accounts to Signals, allowing them to leverage the software’s advanced

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Momentum Itsma’s Annual Abm Benchmarking Study Shows No Signs of Slow Down for Account-Based Marketing

March 3, 2023 hitesh nikam

Now in its sixth year, in partnership with the ABM Leadership Coalition, this qualitative and quantitative study builds on contributions

  • ← G2 and ZoomInfo Integrate Intent Data to Help Revenue Teams Reach Pipeline Goals Faster Together
  • Kennected Leads Sales Enablement Lead Generation Category →

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On-Demand Webinars

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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