Madison Logic Unveils New ABM Success Series
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement their ABM strategies.
The ABM Success Series aims to connect B2B marketers with insights and advice from leaders executing global multichannel ABM strategies. Program highlights include:
- Multichannel ABM Innovators Roundtable, which includes top marketing leaders from Cisco and Oracle sharing how to modernize an account-based go-to-market strategy that drives account engagement across the sales cycle and improve ROI;
- “The State of Multi-Channel ABM Webinar,” featuring speakers from Forrester and Citrix Systems discussing the latest research on the state of data-driven, multichannel ABM and how these findings impact future B2B marketing strategies; and
- Client video testimonials from marketing leaders at Salesforce, Wolters Kluwer, Vonage and Panasonic sharing their biggest marketing challenges and how they’ve excelled by adopting a data-led approach to identifying accounts and engaging them across a multichannel activation strategy.
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