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Featured News 

Full Circle Insights Innovates Again with Full Circle ABM

September 20, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm
Full Circle Insights today announced the debut of Full Circle ABM, the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing (ABM) context. ABM is taking B2B marketing by storm, and in response to increasing customer requests, Full Circle has developed an innovative product that allows marketers to track account engagement from both digital and non-digital campaigns within an account funnel. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. With Full Circle ABM, users can leverage data from leading intent providers like 6sense, Bombora and DemandBase, which flag accounts showing interest in buying a B2B product or service, even before members of the buying group become known to the business. In addition, the new offering also tracks and measures the buyer’s journey from initial click on a company’s web properties to closed sale. While Full Circle ABM is new and unique in the B2B martech space, it is powered by the same patented technology that drives Full Circle Insights’ award-winning Funnel Metrics and Campaign Attribution products. Customers asked for a solution designed expressly for ABM, and Full Circle Insights delivered with Full Circle ABM, a first-of-its-kind, CRM-native product that enables users to:
  • Access the Full Circle Method ABM Dashboards, a set of out-of-the-box reports and charts organized into 4 dashboards
  • Define and track an account funnel separate from the standard person-based funnel used in other marketing strategies
  • Track target accounts through intent, engagement with marketing content and progress toward becoming sales opportunities and customers
  • Compare marketing impact on accounts for current time periods vs. previous time periods
  • Monitor activity from defined members of a buying group so that the engagement value is assessed correctly, boosting conversion rates to yield more qualified opportunities
  • Works with all Full Circle marketing analytics products: Campaign Attribution to attribute revenue to specific campaigns, Digital Source Tracker to track the impact of Digital marketing campaigns, Funnel Metrics for tracking person-based funnels, and Matchmaker for connecting Leads to Accounts in your CRM.
“B2B marketers are moving to ABM because it not only reflects the reality that business customers make purchases with groups of buyers at accounts, but also by focusing on accounts, it’s much easier to coordinate and align with sales,” said Bonnie Crater, President and CEO of Full Circle Insights. “Until now, there wasn’t a CRM-native application that addressed the challenges of measuring ABM campaigns and their impact on pipeline and revenue. That’s why we’re introducing Full Circle ABM.” “Multiple interactions are often occurring simultaneously across an account and buying group. The lead-centric process blinds the organization to these insights due to its singular focus on engaging the initial individual. As a result, sellers often miss the opportunity to proactively engage other potential buying group members early in the buying cycle,” wrote Terry Flaherty and Mike Pregler in “Goodbye MQLs! Hello Opportunities!”, an April, 2022 report by Forrester. “It’s time for sales and marketing leaders to say goodbye to their simplistic focus on individual leads and instead transition to a common focus on opportunities and the buying group members involved in the decision process. Shifting to a buying-group-centric process ensures all members of the revenue team — marketing, RDRs, and sales — are charged with developing a complete understanding of the customer’s buying process and solution interests.

See More

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Featured News 

6sense Unveils Revolutionary AI-Powered Revenue Creation Technology

March 15, 2023 hitesh nikam

6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced

theabm.info
Featured News 

Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing

March 9, 2023 hitesh nikam

Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs

Account-Based Marketing
Featured News 

Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report

December 12, 2022 hitesh nikam

The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global

  • ← Madison Logic Unveils New ABM Success Series
  • Why B2B Companies Can’t Ignore the 5th P of Marketing – Payments →

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

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Videos 

Why is ABM so integral to a B2B company’s success?

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Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

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December 8, 2020August 24, 2022 Admin
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Companies 

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Companies 

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Companies 

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