How to do account-based marketing with HubSpot

Unqualified leads. One of the banes of the digital marketing world – an individual who hasn’t been nurtured through your sales cycle. Sure, they might be looking for the product or service you’re offering, but they’re unsure of what you actually offer, what they’re looking for in a solution and haven’t even determined a price range for themselves. It’s like they’re trying to recreate the Mona Lisa with their hands tied behind their back and a bag over their head – never going to happen. More often than not, an unqualified lead only qualifies you for wasted time. Now, imagine someone who knows the Mona Lisa. They’ve brought their own easel, paints and have an art degree. Perfect, right? This is the kind of high-value lead we’re looking to sell to. The kind we want to engage and delight. Read More

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How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

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Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

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5 strategies B2B marketing and sales teams can bank on as markets tighten

‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

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Common B2B Whitepaper Mistakes Made by Content Marketers

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

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The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful

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Getting Started with Community Based Marketing

Things haven’t been easy for marketers lately. With a much slower-than-expected post-pandemic recovery, coupled with a struggling global economy, it’s

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,