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How to Assess Content Gaps in B2B Marketing?
Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer
Integrate and 6Sense announce ABM partnership
Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership
5 strategies B2B marketing and sales teams can bank on as markets tighten
‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes
Common B2B Whitepaper Mistakes Made by Content Marketers
B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white
The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful
Getting Started with Community Based Marketing
Things haven’t been easy for marketers lately. With a much slower-than-expected post-pandemic recovery, coupled with a struggling global economy, it’s
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of
Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM
Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,
