Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership includes target account listing integration, allowing joint customers to automatically import account list updates directly from 6Sense into the integration via API, eliminating manual work in keeping the list up to date.
6Sense provides AI-powered insights into account behavior, identifying accounts to target, and generating purchase stage predictions. Integrate campaign measurement and management across all demand channels, measure impact and guide optimization.
Why we care. It has long been clear that ABM solutions, as originally designed, do some things better than others. Few companies offer a complete B2B revenue platform, so there is a wide range of acquisitions, integrations and partnerships in the field.
Integrate and 6Sense have services that address parts of the B2B problem. It makes sense to bring them together.
How it works. For joint Integrate and 6Sense customers, the new functionality will be available in Integrate’s demand acceleration platform. Users will be able to select a list of relevant target accounts for the campaign and drag them into the campaign as a domain list.
The user can choose the import rate of the updated account list.