How to Distribute Personalized Content for Your ABM Program

Given the growing personalization and UX trends in content marketing, businesses should rethink the way they approach customer engagement. According to Forbes, 97% of marketers claim that account-based marketing (ABM) content strategy has a significantly higher return on investment (ROI) compared to traditional digital advertisement. Developing an ABM program of your own with an emphasis on personalized content cannot only transform the way you attract leads but also add originality and creativity to your marketing materials. However, finding the right balance of sales-oriented goals and personalization in your content isn’t as straightforward as it seems. With that said, let’s take a look at how you can create, distribute and monetize your ABM program content marketing materials and grow your business as a result. read more…..

See More

5 steps to building a recession-proof ABM program  

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

4 ways to improve your cross-channel marketing 

The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

See New Blogs


B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs


ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of


Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,