How to report on your ABM campaigns—The ABM Reporting Template

Real talk: no one likes having to pull numbers and put together quarterly reports. But, measuring and reporting on your ABM programs is like laundry…it piles up the longer you wait to do it. And as a B2B marketer, showing and understanding the success of your marketing campaigns is critical, so you can’t put it off forever. read more….

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How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

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Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

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5 strategies B2B marketing and sales teams can bank on as markets tighten

‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

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Common B2B Whitepaper Mistakes Made by Content Marketers

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,