Why Experimentation And Personalization Are Pivotal For Account-Based Marketing?

January 28, 2020August 24, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm

The B2B marketing renaissance witnessed an increased adoption of Account-Based Marketing (ABM) as global marketers recognized its power. However, owing to the diverse nature of ABM use cases, marketers are required to focus on customization rather than replication. The marketing efforts would not produce desired results and a prospect is less likely to convert into a customer without experimentation and personalization when it comes to ABM. Read More

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