How Sales Navigator Is The Missing Link For ABM Marketers

January 5, 2021August 24, 2022 Admin Abm, Account based marketing, B2B, Marketing, theabm

If you’re running or experimenting with ABM campaigns to cut through the noise of content and drive personalized touchpoints and conversations, you’re not alone. Demandbase’s 2020 ABM Market Research Study showed that 61% of companies surveyed had a full ABM program in place or were running a pilot program. But how many marketers are using LinkedIn Sales Navigator to accelerate and complement their ABM programs? Read More

SEE MORE ARTICLES

Integrate and 6Sense announce ABM partnership

January 18, 2023January 18, 2023 hitesh nikam

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

5 strategies B2B marketing and sales teams can bank on as markets tighten

January 16, 2023 hitesh nikam

‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

Common B2B Whitepaper Mistakes Made by Content Marketers

January 12, 2023 hitesh nikam

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

January 10, 2023 hitesh nikam

After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful

Getting Started with Community Based Marketing

January 6, 2023 hitesh nikam

Things haven’t been easy for marketers lately. With a much slower-than-expected post-pandemic recovery, coupled with a struggling global economy, it’s