7 Costly Misconceptions About B2B Content Marketing

January 5, 2021August 24, 2022 Admin Abm, B2B, B2B Marketing, Marketing, theabm

B2B marketing has changed a great deal over the last decade (and arguably even more so over the last year). To be sure, such transformations have affected content marketing just about every step of the way. Throughout the rise of social media, the near ubiquitous adoption of marketing automation platforms, the shift toward account-based strategies, and the advent of more recent innovations like intent data, the way B2B marketers leverage content has continued to evolve. Read More

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