5 B2B MARKETING CHANNELS & TRENDS TO PAY ATTENTION TO IN 2021

2020 changed everything for businesses. It challenged all of us to use B2B marketing channels and messaging in a significantly different way to communicate with customers. As the new year begins, we’re all trying to figure out how to move forward—as businesses, consumers, and human beings. But a few things haven’t changed. Businesses still want to build brand awareness, generate leads, and of course, convert them into sales in 2021. How they’ll do it varies based on strategy, but these are some of the marketing channels and trends to keep an eye on in the new year. Read More

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The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

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How to Assess Content Gaps in B2B Marketing?

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Integrate and 6Sense announce ABM partnership

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‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

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Common B2B Whitepaper Mistakes Made by Content Marketers

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs