The truth is, B2B sellers are bombarded with such a sheer volume of information that it’s become nearly impossible to separate valuable signals from the noise. In fact, for many marketers, it’s not the absence of data, but the abundance of it that causes problems. Fortunately, with an intent-based marketing approach, there’s a way to gather only the most valuable insights from martech and get a clearer picture of the real intent of customer behaviors.
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