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CRM
Featured News 

Demandbase Delivers Fully-Integrated Account-Based Marketing (ABM) for HubSpot CRM and Microsoft Dynamics 365

November 17, 2022November 18, 2022 hitesh nikam Account based marketing, Account-Based Marketing Strategy, AccountBasedMarketing, B2B brands, B2B Marketing, CRM, demandbase, HubSpot CRM, Marketing Automation
New integrations mean customers of all major CRMs can now take full advantage of Demandbase’s capabilities, with bidirectional sync and more automated go-to-market workflows Demandbase, the Smarter GTM company for B2B brands, announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automate workflows, such as Lead-to-Account mapping, and tracking and taking action on engagement. Powered by a combination of the customer’s data, Demandbase’s proprietary data, and AI — what we call Account Intelligence — they will also be able to see and act on Demandbase intent and engagement data within their CRM. Microsoft Dynamics 365 customers, who have had access to integrated Demandbase sales intelligence, will now be able to see Demandbase engagement data along with sales intelligence in one unified view. For HubSpot customers, today’s announcement expands the number of workflows they can automate beyond what is already available with Demandbase’s HubSpot Marketing Automation integration. Both of these integrations improve orchestration, delivering greater sales and marketing alignment, and a friction-free experience.
These integrations ensure our customers who use Dynamics 365 and HubSpot CRM realize the full value of the Demandbase platform”, “Pairing Demandbase natively with the CRM allows our customers to orchestrate a seamless go-to-market motion with full alignment between marketing and sales. We’re providing the full power of our Account Intelligence in these connected systems and saving sales and marketing teams time by providing them actionable insights wherever they want to consume them. The result is better performance with less manual effort at every stage of the customer journey.                                                                           – Brewster Stanislaw, chief product officer, Demandbase
  With these integrations, customers can use their own CRM data to build lists and filters in the Demandbase One platform. They can define selectors, set up orchestration, create Demandbase campaigns, visualize and apply Demandbase intent and predictive scores, analyze journeys, and build reports. In addition, customers can write valuable Demandbase data and insights to their own Dynamics or HubSpot CRM instances. This creates unity between Demandbase and their CRM, and gives customers a single user interface in which they can view all Account Intelligence. Accurate account identification, combined with their CRM data, also means better predictive models, marketing and sales alerts, personalization opportunities, and more.

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6sense Unveils Revolutionary AI-Powered Revenue Creation Technology

March 15, 2023 hitesh nikam

6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced

theabm.info

Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing

March 9, 2023 hitesh nikam

Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs

Account-Based Marketing

Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report

December 12, 2022 hitesh nikam

The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global

B2B

Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

December 8, 2022 hitesh nikam

85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those

Intent Data

RollWorks Ushers in New Level of Intent Data Sophistication with Open Beta of Keyword Intent

December 2, 2022December 6, 2022 hitesh nikam

The open beta of RollWorks Keyword Intent, a platform for account-based marketing from NextRoll, was released today. With the help

  • ← Integrate Launches New Product Features to Drive Precision in ABM
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On-Demand Webinars

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

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Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
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Videos 

Why is ABM so integral to a B2B company’s success?

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Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

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Companies 

B2B News Network

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