Account Media Drives More B2B Engagement With Bombora Company Surge
Organizations looking for high-quality business-to-business leads should switch to a Media Account, especially now that it’s equipped with Bombora Company Surge. These are the words of satisfied Account Media customers.
Account Media works exclusively with B2B publishers and demand providers by implementing strategic demand generation strategies through access to highly engaged B2B audiences. Powered by Bombora’s Data Co-op and Company Surge, intent data gives B2B companies visibility into their target accounts’ online behavior and content consumption on their websites. third-party. Not only can businesses determine when a target account is in search mode, but they can also gain insight into the products and services that buyers are viewing.
“Readers are the lifeblood of our business,”
“Once someone decides to unsubscribe, we are unable to speak to them again, so it’s essential we deliver them the right messaging at the right time.”
Account Media CEO and Founder Matthew Rhoades-Brown.
Rhoades-Brown notes that B2B buyers spend more than 60% of their buying process gathering and aggregating information. Many people are fatigued by buyers. Few major publishers or vendors focus on buyers. Account Media has made this goal a core value.
To generate higher-quality leads for its customers and deliver more value to its audience, Account Media took an intent-based content delivery approach. Now, when a customer introduces a new account-based marketing (ABM) campaign to Account Media, the company uses intent data from Bombora Company Surge® to prioritize Account Target Lists (TALs).
“Once we see which accounts are actively researching related topics, we create a priority list to engage the most high-priority, in-market accounts,”
“We see a 10–15% increase in open rates and a 20–25% increase in conversions when we use Bombora Company Surge® over a ‘spray-and-pray’ outreach strategy, but there are so many more benefits beyond just these metrics — we’re seeing more loyalty from our audience, lower unsubscribe rates, fewer complaint rates, and so on.”
Account Media CEO and Founder Matthew Rhoades-Brown.
“Increasing efficiency in business communication has been one of our goals from the beginning,”
“We’re pleased to learn how well our data works for Account Media and its customers, and we will continue to strive to help agencies, enterprises, and the B2B market target accounts more accurately.”
Bombora founder and CEO Erik Matlick.
