Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple categories in the G2 Winter 2023 Grid. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Other badges for Easiest to Do Business With, Easiest to Administer, and Best Estimated ROI further reinforce the value Madison Logic delivers to its clients. The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence.
“At a time when many technology companies are scaling back, Madison Logic continues to grow,”
“Our data-driven, full-funnel account-based approach delivers the value and results necessary for B2B marketers to succeed. We are beyond proud of our Leader recognition and high customer rating on G2. With our continued growth and record revenue retention, Madison Logic is well-positioned to help marketers maintain a persistent presence in the market and drive better performance across the sales cycle in the next year and beyond.”
Tom O’Regan, CEO of Madison Logic.
Faced with larger purchasing committees and longer, more complex purchase journeys, today’s B2B marketers need better access to data and smarter strategies for interacting with accounts. across multiple channels with the best message for each decision-maker. With Madison Logic’s data-driven, full-channel approach, B2B marketers can easily identify and prioritize their target accounts, trigger global omnichannel ABM campaigns, and have high visibility. Get full visibility into program performance with comprehensive measurements and reports.
G2 Grid report results are calculated based on verified customer satisfaction and market presence in a product category. Customer reviews reflect the value of ML Insights, a combined dataset that gives B2B marketers at global companies a comprehensive view of which companies are most likely to purchase. By having access to real-time buyer data, marketers can maximize their spending by focusing on the accounts most likely to buy and triggering multi-channel campaigns. channels drive more conversions and higher ROI.
Madison Logic was named a Leader across three categories in the G2 Winter 2023 Grid:
Marketing Account Intelligence
Buyer Intent Data Providers
Additional recognition in the G2 Winter 2023 Grid includes:
High Performer, Enterprise Marketing Account Intelligence
High Performer, Mid-Market Marketing Account Intelligence
High Performer, Mid-Market Account-Based Orchestration Platforms
Easiest to Do Business With, Enterprise Marketing Account Intelligence
Easiest to Do Business With, Mid-Market Account-Based Orchestration Platforms
Best Support, Mid-Market Account-Based Orchestration Platforms
Best Estimated ROI, Mid-Market Account-Based Orchestration Platforms
Best Estimated ROI, Overall Account Data Management
Easiest to Administer, Mid-Market Buyer Intent Data Providers
Easiest Setup, Mid-Market Buyer Intent Data Providers
Easiest Setup, Mid-Market Account-Based Orchestration Platforms
Best Meets Requirements, Mid-Market Account-Based Orchestration Platforms
Easiest Administration, Mid-Market Account-Based Orchestration Platforms
G2 is the world’s largest and most trusted peer-to-peer enterprise solution evaluation platform. To learn more about what customers say about Madison Logic and contribute reviews, visit the Madison Logic G2 review page.