The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global digital Account-Based Marketing (ABM) platform. Madison Logic has also been positioned by Gartner as a Challenger in the Magic Quadrant 2022 Report based on the completeness of its vision and its capacity for execution.
Customers claim that Madison Logic is the only provider reviewed in the Report that can launch digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn. Leading companies all over the world have found that generating growth requires a multi-channel digital strategy.
Leading enterprise and rapidly expanding middle-market businesses can use proprietary purchase intent signals provided by Madison Logic to identify and prioritize their target accounts, activate data-driven programs globally across the key channels that generate revenue, and assess the direct effects on pipeline and business growth.
“Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth”, “With the recognition of our strength in today’s dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle.”
Tom O’Regan, CEO of Madison Logic
ML Insights, the top data-driven multi-channel media activation and account measurement platform for the enterprise, was just released by Madison Logic. A comprehensive picture of the businesses showing the highest propensity to purchase is given to global enterprise B2B marketers by the combined data set of three separate signals.
The report rates seven providers of account-based marketing platforms according to their capacity for implementation and comprehensiveness of vision. The Magic Quadrant assessments, according to Gartner, are the result of exhaustive, fact-based research in certain industries, offering a broad perspective of the relative positions of the providers in those areas where development is rapid and provider difference is clear.
The four quadrants of providers are Leaders, Challengers, Visionaries, and Niche Players. Market analysis is provided by the research in accordance with certain company and technological needs. The Critical Capabilities Report, a companion to the Gartner Magic Quadrant, offers more thorough insight into the product lines of reputable suppliers.