The Truth About Identifying Buyers and Target Accounts at Home
It’s no secret that the marketing landscape has changed dramatically the past few years. From virtual conferences, zoom fatigue, and working during the great resignation, marketers have had to constantly pivot in order to stay relevant. Even though we all benefit from seeing your cat on conference calls, there is one critical change that affects every single marketer in the current landscape. How do you identify buyers and accounts when they aren’t working from the office, but rather, their couch?
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