It’s no secret that the marketing landscape has changed dramatically the past few years. From virtual conferences, zoom fatigue, and working during the great resignation, marketers have had to constantly pivot in order to stay relevant. Even though we all benefit from seeing your cat on conference calls, there is one critical change that affects every single marketer in the current landscape. How do you identify buyers and accounts when they aren’t working from the office, but rather, their couch?
Global B2B eCommerce is flourishing despite supply chain disruption, geopolitical upheaval, and economic hardships. According to a recent poll, cross-border
If the epidemic affected anything about consumer behavior, it was their shopping habits. They are not only placing more orders
Every company has a distinct brand identity, target market, and set of goods or services. However, each one of them
In the corporate world of today, lead generation is important. Every company wants to reach their target market and improve
Getting noticed as a B2B firm in today’s oversaturated content market is challenging, particularly if you’re a technology company looking
Is your account-based strategy suffering? Might be time for a thorough inspection. With all eyes on performance right now, what
The four Ps – price, product, promotion, and place – have been cornerstones of strategic planning for marketers for decades.