It’s no secret that the marketing landscape has changed dramatically the past few years. From virtual conferences, zoom fatigue, and working during the great resignation, marketers have had to constantly pivot in order to stay relevant. Even though we all benefit from seeing your cat on conference calls, there is one critical change that affects every single marketer in the current landscape. How do you identify buyers and accounts when they aren’t working from the office, but rather, their couch?
Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine
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Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer
Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership
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B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white
After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful