Why Is B2B Moving Toward Account-Based Marketing (ABM)?
A report from MarketingProfs shows a 208% increase in revenue of companies using ABM. Another report from ABM Leadership Alliance represents a 171% surge in average annual contracts. Another interesting statistic from Gartner shows a 70% boost in opportunities produced through ABM.
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How ABM Is Redefining B2B Marketing Success in the Digital Age
As the B2B landscape continues to evolve, marketers are increasingly evaluating the effectiveness of Account-Based Marketing (ABM) compared to traditional
What Enterprises in the ABM Industry Need from a Tech Partner in 2025
As Account-Based Marketing (ABM) continues to mature in 2025, enterprises are no longer just seeking vendors—they are looking for strategic
5 steps to building a recession-proof ABM program
Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine
4 ways to improve your cross-channel marketing
The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to
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Voice of the Customer: Shaping the Future of ABM Solutions in B2B
In the fast-paced world of B2B marketing, the voice of the customer is becoming the most critical influence in shaping
From Insight to Impact: Why Personalization Drives ABM Performance
In today’s increasingly competitive B2B landscape, businesses are seeking smarter, more effective ways to engage with their target audiences. One
B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
