TrustRadius, the most trusted research and review platform, today announced an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. LinkedIn is the world’s largest professional network with 810 million members in more than 200 countries and territories worldwide.
B2B tech marketers can now access downstream intent data from TrustRadius within LinkedIn Campaign Manager to target and convert in-market buyers while they are in late stages of the buying cycle. This announcement furthers TrustRadius’s efforts to help software providers adapt to an evolving buying landscape.
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