Total Economic Impact Study Finds Demandbase Customers Achieve 367% ROI

April 21, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its commissioned Total Economic Impact™(TEI) Study conducted by Forrester Consulting. The study’s goal is to help enterprise organizations understand the costs, business benefits, and potential return on investment (ROI) they may realize by deploying Demandbase ABX and Advertising Clouds. With the analysis based on a $200 million, 650-employee composite organization, Forrester found that Demandbase delivered 367% ROI in three years, with a net present value (NPV) of $1.94 million, and payback in less than six months. The platform was also found to help increase revenue by close to $1 million and to enable customers to avoid the additional costs of third-party tools. Read More

See More

TechTarget Launches Prospect-Level Purchase Intent Data for Healthcare in Latest Release of its Priority Engine Platform

September 30, 2022 hitesh nikam

TechTarget, Inc, the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority

AdDaptive Intelligence Launches New Website and Logo

September 29, 2022September 30, 2022 hitesh nikam

This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. “We

Creatio Named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

September 29, 2022September 29, 2022 hitesh nikam

Creatio, a global vendor of one platform to automate workflows and CRM with no code and a maximum degree of

BigCommerce Now Available in Google Cloud Marketplace, Giving Enterprise Customers the Power to Modernize Their Ecommerce Platforms and Accelerate Digital Transformation

September 28, 2022September 28, 2022 hitesh nikam

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced its launch on

Ignitiv and Kibo Partner Again To Successfully Implement B2B Commerce Solution at Fortis Life Sciences

September 27, 2022September 27, 2022 hitesh nikam

Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of

Buy2Sell B2B Platform partners with Mastercard for cross-border payment solutions in Vietnam

September 26, 2022September 27, 2022 hitesh nikam

The announcement is the result of a longstanding relationship where Buy2Sell will enable multiple payment types to a variety of

RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2’s Fall Grid Report

September 23, 2022September 27, 2022 hitesh nikam

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for

Bombora and Intentsify Announce Partnership to Power and Activate Intent Intelligence

September 22, 2022September 27, 2022 hitesh nikam

Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider,