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  • Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers
  • AppDirect and TBI Unite
  • Accedian Launches Intent-Based Assurance to Drive Operational Efficiency
  • How to Assess Content Gaps in B2B Marketing?
  • Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
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Trending News 

Demandbase Partners with Snowflake to Deliver Access to Account Intelligence

September 14, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm
Demandbase, the Smarter GTM™ company for B2B brands, today announced the launch of Demandbase Smart Data on Snowflake Marketplace through a partnership with Snowflake, the Data Cloud company. Snowflake Marketplace, powered by Snowflake’s ground-breaking approach to data in the cloud, allows companies to receive direct access to raw data products and leverage data quickly, securely, and cost-effectively. Snowflake Marketplace simplifies sharing, collaboration, and the commercialization of data, data services and applications, enabling users to unlock entirely new revenue streams and extended insights across Snowflake. “Partnering with Snowflake is a great step forward in data accessibility for B2B companies, ensuring accessibility to first- and third-party B2B data,” said Asher Mathew, vice president of Go-to-Market for Data Cloud at Demandbase. “Today’s buying journey is almost entirely done digitally and anonymously. In order to scale, companies need access to data and insights that will help them to better understand accounts and power their GTM strategies. Demandbase provides world-class data and intelligence to create personalized marketing and sales experiences.” Snowflake customers can now leverage Demandbase Smart Data on Snowflake Marketplace and work with the Demandbase Data Cloud team to gain a true 360-degree view of their entire GTM from identification to close and beyond. Joint customers can now access over 55M accounts worldwide, leverage over 113M contacts, 19K technographics covering frontend and backend technologies, and more than 325K intent keywords to elevate their GTM. “B2B data is complex and customers are consistently running into access barriers,” said Kieran Kennedy, Head of Snowflake Marketplace. “Together, Demandbase and Snowflake are working to remove those challenges, helping joint customers accelerate their GTM, and hit their goals more quickly and efficiently through Snowflake Marketplace.”

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Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers

February 6, 2023 hitesh nikam

Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored

theabm.info

AppDirect and TBI Unite

February 2, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology

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Accedian Launches Intent-Based Assurance to Drive Operational Efficiency

February 1, 2023 hitesh nikam

Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.

theabm.info

Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

January 25, 2023 hitesh nikam

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

theabm.info

AppDirect consolidates its advisory business under the AppDirect brand

January 24, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

  • ← Mperativ Unlocks Strategic AI for Marketing with First Cloud Offering to Bring AI Predictions to Marketing Planning and Measurement
  • G2 and ZoomInfo Integrate Intent Data to Help Revenue Teams Reach Pipeline Goals Faster Together →

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