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Latest:
  • Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers
  • AppDirect and TBI Unite
  • Accedian Launches Intent-Based Assurance to Drive Operational Efficiency
  • How to Assess Content Gaps in B2B Marketing?
  • Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
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Trending News 

Modus Reveals Enhanced Content Enablement & Buyer Engagement Features

July 11, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm
Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects. Modus leveraged user insights to enhance the platform with key features that include:
  • Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons;
  • A presentation builder that helps users create and edit shareable custom presentations in the platform;
  • Immersive digital experiences via a secure and collaborative digital sales room microsite;
  • A Salesforce app and integration that surfaces content and resources directly in Saleforce;
  • IOS, Windows and Android compatibility;
  • Customizable dashboards that visually present data for measuring content distribution, consumption and sharing; and
  • A five-minute set-up wizard that walks administrators through the platform’s capabilities.
“Modus is changing the enablement landscape by delivering a simple yet sophisticated user experience that people actually want to use,” said Scott Olson, CTO and Co-Founder of Modus, in a statement. “Content and resources are delivered to end-users on any device via enhanced AI and smart content ribbons. Sellers can leverage our new presentation builder and enhanced digital sales room capabilities to engage and collaborate with buyers along the buying journey. Our advanced analytics offering makes it easy to derive valuable and actionable insights from the comprehensive data that is collected at each step of the process.”

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Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers

February 6, 2023 hitesh nikam

Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored

theabm.info

AppDirect and TBI Unite

February 2, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology

theabm.info

Accedian Launches Intent-Based Assurance to Drive Operational Efficiency

February 1, 2023 hitesh nikam

Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.

theabm.info

Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

January 25, 2023 hitesh nikam

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

theabm.info

AppDirect consolidates its advisory business under the AppDirect brand

January 24, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

  • ← With Groundbreaking New Consultative Program, RollWorks Helps B2B Companies Expedite Time to Value for Account-Based Marketing
  • Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings →

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On-Demand Webinars

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Videos

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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of

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Videos 

Why is ABM so integral to a B2B company’s success?

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Videos 

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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