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  • 6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
  • What it Really Means to be Data-Driven as B2B Social Media Manager
  • Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
  • ScaleWith Announces the Launch of BuyWith
  • 6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
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Trending News 

With Groundbreaking New Consultative Program, RollWorks Helps B2B Companies Expedite Time to Value for Account-Based Marketing

July 8, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm
Account-based marketing platform RollWorks, a division of NextRoll, today launched Accelerate, a unique program that takes a hyper-prescriptive consultative approach toward helping B2B companies strengthen alignment between go-to-market teams and revenue growth. Created to help businesses take a planned and measured approach to maximize investments in account-based programs, Accelerate includes a proprietary set of programmed steps and outcomes that support an organization’s business and marketing goals, facilitates team alignment, determines the right set of tactics, and helps to determine the best measurable outcomes. The custom program is designed to meet customers’ needs, wherever they are on their ABM journey. “The attention to detail and focus that organizations invest toward building their account-based strategies today will affect their bottom line now—and in the long term. And at the present moment when resource-strapped teams are pushed to do more with less, time-to-value is a critical component of organizational success,” said Allison Dyer, RollWorks’ Director of Revenue Consulting. “At RollWorks, we do not believe there is a one-size-fits-all path to realizing ABM value. With Accelerate, anyone can now quickly establish a baseline for measuring ABM success and exponentially gain value on an expedited trajectory.” Accelerate starts with personalized ABM assessment, supported by 55 unique “readiness” attributes that build a solid foundation for growth and higher levels of performance. RollWorks then maps the organization’s assessment results to its proprietary Account-Based Progression Model focused on three areas:
  • Account-Based Foundation
  • Account-Based Program Management
  • Account-Based Measurement and Technology
“As a customer-centric sales organization, we believe in coaching our customers to success, rather than rushing them to signature. Accelerate is here to provide the strategic roadmap our customers need to feel confident and prepared to invest intelligently with ABM. “With a value model appropriate to their unique circumstances, our customers can grow with their strategies and define their own pathway to success—especially critical at a time where ABM is being relied upon to create the efficiencies required in today’s market.”

Shawn Cook, VP of Sales at RollWorks

Available at no charge for customers, and included in all pricing plans, Accelerate includes:
  • Documented cross-functional team goals
  • Aligned account-based program strategies
  • Defined success KPIs for your account-based program
Added Dyer: “Accelerate is part of a larger investment by RollWorks to deliver a set of programs and resources across our organization designed to delight, teach, support, serve, and grow our customers. Our goal is to create a consistent experience for our customers, better understand what stage they are in, and how best to more proactively and confidently serve them.”

See More

theabm.info

Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%

March 14, 2023 hitesh nikam

According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning

theabm.info

ScaleWith Announces the Launch of BuyWith

March 13, 2023 hitesh nikam

ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,

theabm.info

6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success

March 10, 2023 hitesh nikam

6sense, the leading platform revolutionizing how B2B companies create, manage, and convert pipelines into revenue, has announced five consecutive years

  • ← Influ2 Releases Buying Group Marketing Report, Showcases Benefits of Personalized Marketing That Goes Beyond ABM
  • Modus Reveals Enhanced Content Enablement & Buyer Engagement Features →

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On-Demand Webinars

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Breaking Silos and Unlocking the Potential of Social for Business Growth

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Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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