Skip to content
Thursday, June 5, 2025
Latest:
  • Tofu raises $5M seed round to put B2B Marketing on Autopilot
  • Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
  • Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers
  • IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
  • 5 steps to building a recession-proof ABM program  
The ABM

The ABM

AccountBaseManagement

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin
Clickadu

  • NEWS
    • Featured News
    • Trending News
  • EVENTS
    • Upcoming Conferences
    • Past Conferences
    • Live Webinars
    • On-Demand Webinars
  • Companies
  • RESOURCES
    • Articles
    • Videos
    • Whitepapers
    • Infographics
  • Blogs
Account-Based Podcasting
Articles 

Time To Add Account-Based Podcasting To Your ABM Strategy

December 6, 2022December 6, 2022 hitesh nikam Abm, ABP, Account based marketing, Account-Based Podcasting, AccountBasedMarketing, B2B, Marketing, theabm

Account-Based Podcasting :

ABM, or account-based marketing, has gained widespread industry recognition in recent years and is now a mainstay of contemporary B2B sales and marketing initiatives. With the aid of content catered to their stage in the buying process and warm interactions from the sales team, these revenue-driving teams collaborate to offer high-value accounts a personalised buying experience.

ABM has revolutionised the sector for only one reason: it delivers results! However, ABM must be upgraded to better engage prospects and produce a buying experience unlike any other as buyer expectations change, just like everything else.

What Is ABP?

Account-based podcasting (ABP), which is comparable to account-based marketing (ABM), entails merely targeting high-value accounts and constructing a tailored experience with your brand podcast. ABP gives you the chance to reach your ideal audience with highly engaging, ultra-personalized content in a way that makes an impression.

You can bolster your outreach by using material from your show. And you can focus on the specific individuals you want to engage and build a genuine relationship with rather than depending on general buyer personas from your ideal customer profile or characteristics from the overall markets your team wants to get in front of. Your ABP content will speak to specific goals and pain points of that target audience since your podcast is already tailored to that group of listeners. By doing this, you can establish a connection with them that is pertinent to and helpful for their particular journey.

Having gained a better understanding of account-based podcasting, let’s explore how to implement an ABP strategy effectively.

How To Execute ABP

The foundation of any ABP approach must be building audience trust in your brand. The discussions taking place on your show include a gold mine of special knowledge. For your audience, every episode is stuffed full of highly useful information. Your brand podcast demonstrates your knowledge in a way that builds trust with your listeners by giving them the content they require.

The knowledge from several episodes can then be included in tailored playlists and targeted clips for your target audience, addressing directly to their particular problems and objectives. You can provide them with something no one else can by giving them this close-knit experience with your company.

Understanding your prospects and concentrating on the things that excite and worry them is a huge part of selling. Ask the sales staff to participate the next time your company meets to brainstorm fresh ideas for enhancing your podcast content. After all, the success of any account-based strategy depends on the coordination of sales and marketing. Most likely, your sales team can offer fresh perspective on the most recent problems that current clients and potential new clients are experiencing. This opens the door for new potential topics to be covered on your show, in addition to assisting you in determining the podcast content you should concentrate on. In addition, by working together, you can educate your sales team comprehend the importance of your brand podcast in interacting with prospects.

You can create a customised playlist for your audience that is full with pertinent information using the content from your programme. A potent strategy for demonstrating your value in a bite-sized style is to compile audio samples that relate directly to what your prospect is thinking about right now. The best way to create a distinctive multimedia experience is through audio clips. You can keep people coming back for more by carefully selecting content from podcast episodes that you know they will enjoy and combining it with the stuff you are already sharing with them.

The key to connecting with your audience is for your staff to establish a sincere rapport with them. From people, people purchase. Therefore, in order to influence your prospects, you must develop a unique, real brand experience. The sales and marketing teams must collaborate to deliver highly tailored content, worthwhile information, and create a sincere connection in order to achieve that experience. ABP strategies are the new way to give your prospects a personal, authentic brand experience that will convert them into lifelong customers.

  • ← RollWorks Ushers in New Level of Intent Data Sophistication with Open Beta of Keyword Intent
  • New Data from RollWorks Shows Stronger Brand Awareness, Increasing Customer Acquisition, and Driving Revenue Growth are Top Measures of Success for B2B Marketers →

You May Also Like

theabm

How to Action Intent Data Using Martech

December 9, 2020August 24, 2022 Admin
theabm

6 Ways to Add Intent Data to Your Marketing Stack

January 27, 2020August 24, 2022 Admin
theabm

How to Measure ABM Success – 5 Essential KPIs

August 30, 2022September 14, 2022 hitesh nikam

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

Featured Video Play Icon
Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

Featured Video Play Icon
Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
Featured Video Play Icon
Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
abm

Click To Unsubscribe

Useful Link

  • PRIVACY POLICY
  • COOKIES
  • TERMS OF SERVICE

Email Subscription

Loading

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin

Click To Data Request

Data Request
Copyright © 2022 The ABM.All rights reserved.
Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.
SIGN UP FOR NEWSLETTER NOW