The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful
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B2B business
RollWorks Named Buyer Intent Data Leader, Retains Advertising Leader Position in G2’s Winter Grid Report
Account-based marketing platform RollWorks, a division of NextRoll, continues to lead the way in market innovation and momentum as a
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Madison Logic Caps off Record Year with 16 Awards in G2 Winter 2023 Reports
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple
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Account Media Drives More B2B Engagement With Bombora Company Surge
Organizations looking for high-quality business-to-business leads should switch to a Media Account, especially now that it’s equipped with Bombora Company
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New Data from RollWorks Shows Stronger Brand Awareness, Increasing Customer Acquisition, and Driving Revenue Growth are Top Measures of Success for B2B Marketers
However, just 10% of B2B marketers have the resources they need to be successful in 2023, despite the optimism that
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Acxiom Forecasts Top Five Customer Experience Trends for 2023
Top Five Customer Experience Trends for 2023 Acxiom, a provider of consumer information, today released its top customer experience (CX)
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Key Emerging B2B Technology Trends To Support ABM in 2023
Business-to-business (B2B) marketing presents unique challenges, including long purchase cycles and the need for cross-functional linking. Various marketing strategies have
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