WPP and BigCommerce collaborate to improve global e-commerce services
WPP and BigCommerce, the leading open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, today announced a
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B2B business
4 ways to improve your cross-channel marketing
The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to
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Oktopost Integrates with TikTok to Scale B2B Social Media Management
Oktopost, the leading social media management solution for B2B businesses, has announced an integration with TikTok as a fully supported
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Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing
LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed
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Integrate and 6Sense announce ABM partnership
Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership
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5 strategies B2B marketing and sales teams can bank on as markets tighten
‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes
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The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful
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