Breaking Silos and Unlocking the Potential of Social for Business Growth
How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t
Read more
Account-Based Sales
Accedian Launches Intent-Based Assurance to Drive Operational Efficiency
Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.
Read more
How to Assess Content Gaps in B2B Marketing?
Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer
Read more
RollWorks Named Buyer Intent Data Leader, Retains Advertising Leader Position in G2’s Winter Grid Report
Account-based marketing platform RollWorks, a division of NextRoll, continues to lead the way in market innovation and momentum as a
Read more
Portfolio Highlights: Clinical and Financial Updates of ABM, F5, AceLink, HAYA, Regenacy, and Arthrosi
As the investment division of Viva Biotech, Viva BioInnovator is committed to being a collaborative platform for Innovative Biotech companies
Read more
Great Hill Partners Invests €180 Million to Merge Echobot and Leadfeeder, Creating an Innovative, AI-Powered Sales Intelligence and Go-to-Market Platform
Echobot, a leading provider of European sales intelligence, and Leadfeeder, a best-in-class web visitor intelligence platform, today announced an agreement
Read more
ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of
Read more