New State of Marketing Budget Survey Reports on Need for Precision in Marketing
Integrate, a pioneer in B2B Precision Demand Marketing (PDM), today unveiled new findings from its study, “The State of Marketing
Read more
Account based marketing
Salesforce Has Been Positioned by Gartner in the Leaders Quadrant of the Magic Quadrant for B2B Marketing Automation Platforms for the Fifth Consecutive Year
Salesforce, the global leader in CRM, announced it has been positioned by Gartner, Inc. in the “Leaders” quadrant of the
Read more
HOKODO LAUNCHES SHOPIFY PLUG-IN ENABLING B2B MERCHANTS TO OFFER TRADE CREDIT TO CUSTOMERS
Today, renowned Buy Now, Pay Later (BNPL) service provider Hokodo unveiled a new plug-in for Shopify, a global e-commerce platform.
Read more
Avoid These 4 Lead Generation Mistakes
Regardless of your sector, lead generation is one of the most effective methods for attracting new clients. It’s not always
Read more
With Enhanced Reporting Capabilities, RollWorks Gives HubSpot® Users More Insights into Customer Behavior over Time
Account-based marketing platform RollWorks, a division of NextRoll, today strengthened its reporting capabilities for HubSpot users. The new capabilities give
Read more
Demandbase Advertising Customers Increase Lift by 50% and CTRs by 33% as a Result of DSP Enhancements
Demandbase, the Smarter GTM™ company for B2B brands, today announced enhancements to the people-based advertising capabilities in the company’s B2B
Read more
How to Get B2B Leads for Your Online Business
Backroom deals and formal meals with a white tablecloth are no longer used to generate leads for business-to-business sales. Although
Read more